The Men of League Foundation have today announced a three-year deal with world renowned Australian Sports Manufacturer Steeden as the Official Sponsor, Supplier and Licensee of the rugby league charity.
The partnership, which will run from 2019 until the end of 2021, sees Steeden extend their presence within the rugby league community, having been the official ball provider for the National Rugby League competition for over 20 years.
Just last week, Steeden were also unveiled as the Official Match Ball supplier to Betfred Super League, Championship and League 1, the Challenge Cup and all additional England Rugby League programmes.
Men of League Foundation Chief Executive Officer Stephen Lowndes said the partnership is an exciting one for the Foundation.
“This is a move which will really enhance the profile and brand awareness of the Men of League Foundation, and I would like to acknowledge Steeden for pledging their support to the men, women and children within the rugby league community in need,” Lowndes said.
“Steeden bring enormous insight and business acumen into the Foundation’s merchandising and apparel activities, and an expansive retail distribution network. We are confident that it will really help us to attract new members and supporters through a very contemporary range of clothing and accessories, as well as the sponsorship support they provide to us.”
“2018 was a milestone year for the Foundation and we are aiming to extend our networks of assistance to unseen lengths in 2019. With brands such as Steeden joining our growing list of supporters then I am confident we can accomplish this,” Lowndes concluded.
Steeden Commercial Manager Jon Clarke echoed Lowndes’ sentiments.
“We are delighted to be partnering with the Men of League Foundation and supporting their tremendous work within community assisting those in need. The full range of Men of League merchandise will be available shortly though both local sports retailers and the online store”.